As one of the leaders in the New England market, Ricardo Rodriguez is a beacon of professionalism and integrity in the Boston marketplace. At the cornerstone of his business, Ricardo aims to ensure a positive and efficient buying or selling experience for his clients. With a team of forward-thinking real estate professionals, he holds in high regard that real estate is more than just where you live – it’s about how you live.
It was important to Ricardo to capture the sophistication, reliability and expertise that he and his team emanate. He wanted to create a cohesive visual story and weave it through every brand asset.
Even before we worked with him, there were many well-established aspects of Ricardo’s brand and style. After speaking with him and his team for their input, we gathered photos to assemble a reference point and mood board.
We presented multiple concepts that ranged from minimalist to complex. Ultimately, we went with a strong, elegant logo that would be instantly recognizable. We developed the rest of Ricardo’s marketing materials to form a cohesive, iconic visual identity.
Valuing efficient, high-quality care, Ricardo Rodriguez wanted to visually appeal to the level of assistance and lifestyle he facilitates. His new look fluently showcases the sophisticated spirit and attention to detail of Ricardo Rodriguez & Associates.
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